High price doesn't always translate to high quality. The coffee makers with the best quality ratings from users have an average online price of $90, which is relatively inexpensive. In addition, users find that stainless steel carafes contribute to the quality of the coffee machine. High quality machines are able to maintain the brewed coffee's temperature longer and have high customer satisfaction ratings.
Zojirushi and BUNN are both considered top-notch when it comes to the quality of their products.